Marketing Manager at Seldon
London, GB
The suitable candidate will be responsible for the design, implementation, and execution of field marketing campaigns. She/he will work closely with the Commercial Director and the Sales team to promote lead generation (MQL, SQL) and create upsell opportunities.
 
Key Responsibilities:
 
  • Plan and execute field marketing ‘sprint’ campaigns after conducting preliminary research.
  • Develop robust knowledge of Seldon platform, components.
  • Produce various literature, signage, merchandise, and other materials to be used at field marketing events (TensorFlow meetup, Monthly industry breakfasts, Trade shows).
  • Maintain relationships with third-party vendors and venues.
  • Account-Based Marketing. 
  • Attend relevant trade shows and events.
  • Monitor industry trends and competitor activities.
  • Manage social media activity surrounding field marketing campaigns.
  • Track expenses in an organized fashion.
  • Report weekly/monthly on the status of field marketing activities.
  • Document and share lead/customer intelligence with sales team.
  • Sales Toolkit support (including all brochures and presentations).
  • Ownership of Marketing Automation Tool (Pardot)
 
Desired skills: 
 
  • DemandGen – ability to build strategic brand awareness in target industries/accounts.
  • LeadGen - ability to develop an automated pipeline through traditional lead generation and inbound campaigns.
  • Google Analytics and Google Adwords expertise.
  • Experience in HTML,  running email marketing campaigns and/or working with Web analytics tools
  • Strong project management skills.
  • Ability to communicate complex information to people of all levels: peers, subordinates, sales and leadership.
  • Analytical ability to review data and reports and formulate recommendations based on facts.
  • Detail-oriented, highly organized, and able to effectively multi-task, prioritize work and meet deadlines.
  • Strong team player.
 
Qualifications:
 
5+ years of experience.
Bachelor's degree in marketing/Digital marketing preferred or equivalent experience.
Position may require the ability to travel on occasion and the ability to meet tight deadlines.